So you’ve organised your local action. Fantastic. On the day you’ll be able to talk to thousands of people on your high street about tax avoidance and the cuts. But it’s important your message gets further than this too, which means you should try to engage local media. Here’s some quick advice:
1) Have people that are prepared and confident to talk to the media. Think through some obvious questions they’re going to ask you and maybe collectively agree on some key messages to stick to. Ours are here. You might want to copy them:
There is an alternative. The argument that the only way to cut the public deficit is to cut public services is a lie. An estimated £100bn will to be lost to the public purse over the next four years through tax avoidance by the super rich, which could pay for a huge number of the public sector cuts.
We are not all in this together. These cuts are ideologically motivated and will affect the poorest in society, whilst the government is indulging wealthy tax dodgers.
People are angry. Ordinary people around Britain are standing up to show that they will not be lied to, and that we will not let these unnecessary cuts happen without a fight.
2) Know your targets. Read up about the tax avoider you are targeting. Know the figures involved. It’s also worth finding a specific cut to compare these sums to as a direct comparison can be a compelling case on its own. For example: Philip Green’s £285m tax dodge could have paid the fees of 32,000 students.
3) Call your local radio station and your local paper. Tell them what you’re planning to do (without giving away any secrets obviously).
4) Take some great photos. Get the messaging in them. Send them off to the news desk of the local paper.
If you need anymore information, take a look at George Monbiot’s classic, An Activist’s Guide to Exploiting the Media.